Our story began in the early 1990s when Lora’s mother launched a couture wedding dress atelier which later grew into a factory with over one hundred employees and a chain of stores within the EU. 
After a vibrant career as a fashion designer in New York City,  Lora joined her mother in London in 2018 and established Lora Nova Bridal. The label inherits the couture wedding dress legacy of her family.

Our brand of bridal couture stands for affordable luxury. There is a princess in each of us.

Our wedding dress designer:


Lora is a graduate from Parsons School of Design in New York and recipient of the Gold Thimble Award.


Lora has worked with some of the world’s most prominent fashion brands. Previously, she has held key positions at Rebecca Minkoff, Derek Lam and Tod’s. Her work has been featured in Vogue, Harpers Bazaar, L’officiel, WWD and other top periodicals. She revived Tod’s iconic D-Bag, originally designed for Princess Diana.


Lora has been a professor of design at Fashion Institute of Technology in Manhattan and at Pratt Institute in Brooklyn, NY. She is also a founder of a charity focusing on sustainable design.



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